Casumo has unveiled its most comprehensive rebranding to date, in collaboration with the international design and film agency Snask. This innovative rebranding effort introduces a fresh identity anchored by Casumo’s new core values, which are designed to reflect the company’s commitment to pushing boundaries, fostering collective achievements and approaching every challenge with care. values are designed to reflect the company’s commitment to pushing boundaries, fostering collective achievements, and approaching every challenge with care.
A New Visual Identity
The rebranding aims to give Casumo a vibrant and distinctive look that sets it apart in the marketplace. By introducing a wider range of color options, the new visual identity ensures customers can instantly recognize and associate it with Casumo’s unique flair.
Nikola Jellačić, Chief Marketing Officer at Casumo, emphasized the importance of authenticity in this new brand approach. He expressed hope that even if others mimic the aesthetic, Casumo will be recognized as the original creative force behind the design.
The Journey of Transformation
The rebranding process was an intricate one, involving extensive brainstorming sessions, the use of advanced design tools, and the integration of AI technologies like ChatGPT to refine the brand’s messaging and core values.
Jellačić remarked on the successful collaboration with Snask: “The agency, Snask, has been a great partner. Credit goes to the creative studio team and our brand team, who have worked tirelessly on this project. The rebrand is just the beginning of our journey.”
He further elaborated, “The legacy of this brand is strong, and the rebrand was focused on sharpening our identity. We want to celebrate our uniqueness, be instantly recognizable, and stand out from the crowd.”
Looking Ahead
This significant rebranding follows Casumo’s recent announcement of a refreshed leadership team, which includes the appointment of several new executives from the industry.
Stay tuned as Casumo continues to innovate and redefine its presence in the gaming world, staying true to its newly crystallized identity and values.
