Casumo partners with Future Anthem to deliver AI-driven content personalisation

Casumo is live with Future Anthem’s all-in-one personalisation product, Amplifier AI, powering personalised content recommendations for players.

Casumo, a household name in the online gaming industry is excited to announce a new partnership with Future Anthem, the pioneering AI and data science powerhouse. This collaboration has seen Casumo go live with Future Anthem’s flagship product, Amplifier AI, to deliver personalised content recommendations that enhance the player experience.

Amplifier AI, the all-in-one product to personalise every step of the player journey, will now power Casumo, enabling players to discover their favourite games more swiftly while also being introduced to new, contextually relevant titles. This real-time personalisation is set to elevate the gaming experience, aligning perfectly with Casumo’s mission to offer memorable and engaging player experiences. 

Ian Tibot, chief product officer at Future Anthem, commented: “Casumo has long been at the forefront of innovation in the gaming industry, dedicated to delivering world-class player experiences. With Amplifier AI, we’re providing them with AI-driven, personalised game recommendations tailored to each player. As the demand for real-time personalisation grows, players increasingly expect these features from their casinos of choice, and this partnership positions Casumo to meet and exceed those expectations.” 

The partnership is poised to expand further, with plans to integrate more features from the Amplifier AI suite over time, ensuring that Casumo continues to deliver cutting-edge personalisation to its players. 

Tony O’Mahony, Casumo’s chief product officer

At Casumo we are focused on providing leading player experiences, personalised for every player, and our partnership with Future Anthem perfectly aligns with this strategic goal.

Casumo’s chief product officer Tony O’Mahony (pictured) added: “Future Anthem has proven to be fast, friendly, and a pleasure to work with. Their technology made the integration process quick and simple, and we’re excited to delight our players with AI-driven, personalised game recommendations. We look forward to exploring the full potential of Amplifier AI as we continue this journey together.”

About Future Anthem 

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to acquire, onboard, and retain customers responsibly. Trusted by the world’s leading gambling operators and studios, including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon, Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme. 

For more information, visit www.futureanthem.com 


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